Estate of Mind — The Art of Selling Luxury Real Estate

The Do's and Don’ts of Luxury Real Estate Marketing with David Collins

Episode Summary

What’s the difference between an average luxury real estate marketing strategy and one that positions you as a dominant force in your market? In this episode, Institute President Diane Hartley is joined by REAL Marketing Founder David Collins to dig into what a truly effective luxury real estate marketing strategy looks like — and what to avoid. David brings more than two decades of real estate marketing experience to the discussion, and provides specific and actionable insights into how you can choose a target market and outplay the competition.

Episode Notes

Topics covered and questions you’ll uncover during this episode:

• Why it pays to take your time bringing a home to market versus rushing to get it listed and sold
• How to overcome the “have you sold anything in this neighborhood?” question — even if you haven’t
• The importance of giving prospects branded, data-driven market information
• The reason you should stick with your branding, even if you’re ready for a change
• Why postcards aren’t helping your marketing strategy and what to use instead

Resources mentioned within the episode:

• Supreme Auctions
• REAL Marketing
• The Institute for Luxury Home Marketing
• Luxury Market Report